Pay Per Click (PPC)
Display Advertising.

What Is It?

Local business is competitive, your target audience is small and getting in front of them at the right time is crucial to securing the sale or lead.

Pay Per Click (PPC) Advertising & Display Advertising are both fantastic way of achieving search traffic without the time and costs attached to SEO.


Our Solutions

Pay Per Click (PPC)

Paid search is known in the marketing and advertising industry by many different names (and abbreviations).

Search engine marketing (SEM), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as:

  • Google Ads (formerly Google AdWords)
  • Google Product Listing Ads
  • Google Shopping Ads
  • Microsoft Ads (formerly Bing Ads).

However, PPC (the cost-per-click model) is still the most widely-used form of paid search. 

Display Advertising

Digital Display Advertising is an online advertising format in which ads are displayed in the form of banners on landing pages. In their most basic form, these banners are a combination of images and text. They can also include audio, video, or other interactive formats.

Banners usually appear at the top or side of the landing page. See below a more definitive list of creative formats:

  • Banners in different sizes and with different functions (static, animated, interactive)
  • Pop-ups, pop-under, layer ads
  • Skyscrapers, rectangles, leader boards
  • Content ads and sponsored content
  • Verbal placements and text links
  • Rich Media contents such as expandable ads
  • Motion pictures such as flash videos, streaming video ads, or e-mercials




Struggling with knowing exactly what Paid Search route you should take? By taking advantage of our Free campaign audit, we'll help you put a solid strategy together to get your business on the right path.


From £250

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