Did you know that every second, there are 2.3 million searches performed on Google? And the majority of search results pages include Google ads.
Paid for by businesses, Google ads can be an extremely effective way of driving relevant, qualified traffic to your website exactly when people are searching for the types of products or services your business offers.
Google offers paid advertisements which appear in search results on google.com with the use of Google Ads or advertisements that appear on other websites through the Display Network.
Paid search is known in the marketing and advertising industry by many different names (and abbreviations).
Search engine marketing (SEM), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types:
Digital Display Advertising is an online advertising format in which ads are displayed in the form of banners on landing pages.
Banners usually appear at the top or side of the landing page. See below a more definitive list of creative formats:
When done right, search engine advertising is a highly effective way to bring in new business and drive online sales. At Nineteen 77 Media, we can ensure Search advertising success. We are experts in driving cost-effective Search campaigns, strategically presenting ads to the most qualified user and securing more conversions for your business.
Plus, for your piece of mind, we’re certified by the guys at Google.