Local business is competitive, your target audience is small and getting in front of them at the right time is crucial to securing the sale or lead.
Pay Per Click (PPC) Advertising & Display Advertising are both fantastic way of achieving search traffic without the time and costs attached to SEO.
Paid search is known in the marketing and advertising industry by many different names (and abbreviations).
Search engine marketing (SEM), pay-per-click (PPC), search engine advertising, sponsored listings… the list goes on. And that’s before you start to involve the names of specific advertising programmes and ad types, such as:
However, PPC (the cost-per-click model) is still the most widely-used form of paid search.
Digital Display Advertising is an online advertising format in which ads are displayed in the form of banners on landing pages. In their most basic form, these banners are a combination of images and text. They can also include audio, video, or other interactive formats.
Banners usually appear at the top or side of the landing page. See below a more definitive list of creative formats:
Struggling with knowing exactly what Paid Search route you should take? By taking advantage of our Free campaign audit, we'll help you put a solid strategy together to get your business on the right path.
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