Your brand influences how people understand you before they speak to you. We help businesses shape a clear, consistent identity – from the thinking behind the brand to the visual details people recognise and remember.
A brand can start to feel wrong as a business grows. Perhaps the visual identity was created in a hurry, different materials have drifted apart, or the business now offers something more considered than its identity suggests. It can also be difficult to explain what makes the business different when the message changes from one place to the next.
Branding gives you the chance to step back, decide what the business needs to communicate and build a more consistent way of showing up.
A strong identity brings several things together. It gives your business a recognisable visual language, makes communication more consistent and helps the right people understand what they can expect from you.
Depending on the agreed brief, branding work may include:
Clarifying what the business stands for, who it serves and how it should be understood.
Developing the visual language, including logo, colour, typography and supporting graphic elements where required.
Making the core proposition and tone of voice clearer and more consistent where this is part of the scope.
Setting out how the identity should be used so it remains coherent across the touchpoints that matter.
Showing how the identity works in the real materials or digital environments specified in the project.
We discuss your goals, customers, existing identity and the parts that need to change. We also identify what is worth keeping so the work does not discard useful recognition without a reason.
We clarify the central message, the position you want to occupy and the qualities the brand needs to communicate. That gives the visual work a meaningful brief.
We explore and refine a visual direction around the agreed brief, considering how it works in practical use rather than as a logo on its own.
We agree the final assets and guidance needed for consistent use. The exact handover and application work is defined in the project scope.
A brand and its website should feel like parts of the same business. When both need attention, we can consider how the identity translates into the website experience, from the first impression to the words and actions visitors encounter. If you only need branding, the work can be scoped on its own.
No. A logo is one part of a visual identity. Branding can also involve positioning, messaging, colour, typography, visual consistency and the guidance that helps the identity work across different materials.
Yes, where that is the right approach. We can review what should be retained, what is no longer working and how much change the business needs. The scope will depend on the starting point and objectives.
Not always a separate strategy project, but the identity does need a clear brief. If your audience, proposition or positioning is still uncertain, it may be worth resolving that first.
They can be considered together where both are needed. We will agree the scope, order and priorities before work begins.
The deliverables depend on the agreed scope. We will confirm the assets, formats and any usage guidance before the project begins.
If your identity no longer reflects the quality or direction of the business, tell us what needs to change and we can talk through the right starting point.