Strategy
We’re ready to help. Let’s get started.
In a world saturated with messages, your brand deserves to rise above the noise. Our expert media planners, seasoned veterans of the advertising world, are architects of attention, crafting strategic pathways that lead your audience straight to your door. We dissect the media landscape, pinpoint the perfect channels, and orchestrate campaigns that resonate, amplify, and ultimately, ignite results.
Prior to determining the timing and allocation of investments, it's essential to gain a comprehensive understanding of the broader market. This entails delving deeper into your audience's media consumption habits, evaluating demand growth across various markets, platforms, and channels, and providing a clear perspective on your performance benchmarked against competitors.
Although each channel and ad network may demand a nuanced approach, advertising campaigns are most effective when grounded in a cohesive strategy and media plan. Lack of this foundation poses the risk of disjointed campaigns, potential budget cannibalisation, and suboptimal performance.
Tactics devoid of strategy are merely the prelude to defeat. Numerous brands approach us with campaign inconsistencies stemming from the absence of an integrated strategy. We’re here to unify your plans, enhancing overall effectiveness.
Amid the rise of ad networks and evolving technology, the temptation to allocate budget across diverse networks to gauge their effectiveness is understandable. However, thorough research is crucial to comprehend your audience’s online habits and identify networks where you can engage them effectively. Without a defined strategy, there’s a risk of misallocating budget and missing out on potential leads or sales that could have been generated through alternative avenues.
Working with Nineteen 77 Media means exposure to all areas of digital, whether that’s advertising, brand or website design.
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
Imagine your brand message as a treasure map leading to your ideal customers. Media planning is like charting the best course, choosing the right channels (roads, ships, whatever!) to deliver that message efficiently and effectively. It’s about understanding your audience, picking the perfect platforms, and crafting a strategic path to connect.
Media planning is the process of strategically selecting and coordinating channels to reach your target audience with your brand message. It involves:
Effective media planning can help you:
If you have a complex campaign, a large target audience, or a limited budget, hiring a media planning professional can be beneficial. We have the experience and expertise to:
