Data and Insights
We’re ready to help. Let’s get started.
Google Analytics stands out as the ubiquitous web tracking software globally. It’s potent, free, and indispensable for most digital marketing teams. Bearing this in mind, we strive to guarantee that your Google Analytics setup remains intact, geared towards your success, and that you receive comprehensive training on its utilisation.
This ensures you have a clear understanding of the performance metrics within your business.
While many claim to be data-driven, only a few embody it. To genuinely embrace a data-driven approach, you must initiate it from the foundation. It starts with high-quality data seamlessly entering your Analytics account, facilitating accurate analysis and the delivery of actionable insights for your business.
The ability to make more intelligent decisions than your competitors can provide a strategic edge, which, when harnessed, can lead to achieving that coveted dominant position everyone aspires to attain.
Our approach to Analytics as a service transcends mere numbers. We believe in delving deep, unearthing the hidden stories within your data that drive meaningful action.
We go beyond basic reports and dashboards, employing sophisticated analysis techniques and expert interpretation to reveal the “why” behind the “what.” This deeper understanding empowers you to make data-driven decisions that optimise your marketing strategies, improve customer experiences, and ultimately fuel your business success.
We believe the magic happens when data meets human ingenuity. That’s why collaboration is at the heart of our approach. We work closely with you, understanding your unique business objectives and challenges.
We actively listen to your needs, translate your queries into insightful questions, and guide you through the data with clear explanations and actionable recommendations. This collaborative journey ensures your business gains maximum value from every byte of information.
Data tells a story, but it takes the right map to navigate its journey. We translate your insights into a personalised “blueprint for growth.” We recommend data-driven strategies, prioritise actionable steps, and tailor tactics to fit your specific needs and resources.
This actionable roadmap equips you to optimize your campaigns, refine your customer journey, and unlock the full potential of your data-driven future.
We believe the data landscape is ever-evolving, and so should your analytics efforts. Our partnership doesn’t end with a report or an action plan. We remain your ongoing data allies, continuously monitoring your progress, adapting to changing trends, and proposing new opportunities for optimisation.
This commitment to ongoing learning ensures your analytics strategy stays fresh, relevant, and always driving you towards continued success.
We have the capability to execute all the key services you need to turn strategy into action, and stay ahead of competitors.
The short answer is, both! Universal Analytics will be sunsetted in July 2024, so it’s crucial to start using GA4 now. However, Universal Analytics provides valuable historical data you shouldn’t lose. We can help you set up parallel tracking using both platforms until the transition is complete.
We go beyond basic setup and configuration. We offer comprehensive GA4 training, custom reporting dashboards, and data-driven insights that help you understand user behaviour, optimise campaigns, and achieve your business goals.
We have the expertise to unlock GA4’s full potential. We can set up custom goals, configure advanced tracking, and utilise machine learning capabilities to predict future trends and personalise user experiences for better engagement.
We’re not just about reports and dashboards. We dive deeper, using sophisticated analysis and expert interpretation to uncover hidden stories within your data. We go beyond the “what” to reveal the “why,” giving you actionable insights to optimise your marketing, improve customer experiences, and drive business growth.