Google Analytics Setup

Uncover crucial insights through enhanced analytics

We’re ready to help. Let’s get started.

Preparing for Google Analytics 4

After over 17 years in service, Google's Universal Analytics tool is set to be succeeded by Google Analytics 4 (GA4). GA4 introduces an entirely new tracking engine capable of seamlessly integrating website data, app data, real-world data, and information from other tools and platforms. Thanks to GA4's streamlined architecture, it allows for more comprehensive insights through features like conversion funnels, user scoping, dynamic audiences, and machine learning.

Keeping ahead of the curve

On July 1, 2023, Google will cease processing new hits for their standard Universal Analytics. This is the opportune moment to gather data for year-on-year comparisons, outpacing businesses that procrastinate. The earlier data is collected in GA4, the more advanced insights can be garnered through its reporting, future-proofing your first-party data. During the transition to GA4, we can seamlessly operate both Universal Analytics and GA4 in parallel, ensuring the best of both worlds.

Don’t set and forget

Enabling Google Analytics tracking is simple, but merely walking away may limit your insights. Over time, you might want to assess the performance of a specific Key Performance Indicator (KPI) or segment users based on their behavior. What if you discover that tracking wasn't fully configured? We guarantee the recording of every positive action on the website through custom triggers and tags on Google Tag Manager. This ensures that all significant data is stored in Google Analytics, establishing it as your singular source of truth.

Get fully tracked without delay

Lay the foundation for success

Beyond the technical: Unveiling insights that drive action

Frequently ask questions

  • A customised account configuration: We tailor your Analytics setup to your specific business needs and website structure, ensuring you track the right data and gain actionable insights.
  • Enhanced tracking and conversion goals: We implement essential trackers and set up conversion goals aligned with your marketing objectives, allowing you to measure the effectiveness of your campaigns.
  • Data quality and accuracy: We ensure clean and accurate data collection by eliminating common tracking errors and optimising your configuration for best practices.
  • Reporting and data visualisation: We create customised dashboards and reports that present your data clearly and concisely, making it easy to understand and act upon.
  • Ongoing support and training: We’re here to answer your questions, troubleshoot any issues, and provide ongoing training to help you get the most out of your Google Analytics setup.
  • Our pricing varies depending on the complexity of your website and the scope of your needs. We offer tailored packages and a la carte options to suit your budget and requirements.
  • We believe in transparency and clear communication, so we’ll provide you with a detailed quote upfront. Feel free to contact us for a free consultation to discuss your specific needs and receive a personalized quote.
  • While Google Analytics can be set up manually, it can be complex and time-consuming. Especially for larger websites or businesses with specific tracking needs, professional setup ensures accuracy, efficiency, and optimal data extraction.
  • Working with an agency like us saves you time and resources. We can handle the technical aspects, allowing you to focus on your core business activities.