Analytics
Every website visitor holds the potential to become your next customer. Monitor each visit, every Key Performance Indicator (KPI), and every conversion to identify your website’s strengths and weaknesses.
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After over 17 years in service, Google's Universal Analytics tool is set to be succeeded by Google Analytics 4 (GA4). GA4 introduces an entirely new tracking engine capable of seamlessly integrating website data, app data, real-world data, and information from other tools and platforms. Thanks to GA4's streamlined architecture, it allows for more comprehensive insights through features like conversion funnels, user scoping, dynamic audiences, and machine learning.
On July 1, 2023, Google will cease processing new hits for their standard Universal Analytics. This is the opportune moment to gather data for year-on-year comparisons, outpacing businesses that procrastinate. The earlier data is collected in GA4, the more advanced insights can be garnered through its reporting, future-proofing your first-party data. During the transition to GA4, we can seamlessly operate both Universal Analytics and GA4 in parallel, ensuring the best of both worlds.
Enabling Google Analytics tracking is simple, but merely walking away may limit your insights. Over time, you might want to assess the performance of a specific Key Performance Indicator (KPI) or segment users based on their behavior. What if you discover that tracking wasn't fully configured? We guarantee the recording of every positive action on the website through custom triggers and tags on Google Tag Manager. This ensures that all significant data is stored in Google Analytics, establishing it as your singular source of truth.
Harness the power of Google’s complimentary analytics tool to uncover insights about your website users.
Identify the weakest link in your sales funnel, pinpoint areas of wasted ad spend, and discover strategies to attract more of your most valuable visitors.
Building a stunning website is one thing, but understanding how it performs is another.
That’s where our comprehensive Google Analytics setup services come in. We’re not just about plugging in code and setting basic tracking.
We meticulously craft a customised analytics architecture tailored to your unique business goals, ensuring every click, conversion, and engagement tells a story you can understand and act upon.
From goal configuration and conversion tracking to data visualisation and user analysis, we lay the foundation for data-driven decision-making and unlock the full potential of your website as a growth engine.
Setting up Google Analytics is simply the beginning. Our expertise delves deeper, analysing your data with keen eyes and translating it into actionable insights that inform your marketing strategies, optimise user journeys, and propel your business forward.
We don’t just hand you reports; we become your data champions, guiding you through the intricacies of your audience behaviour, identifying opportunities for improvement, and helping you turn data into tangible results. Imagine understanding exactly what resonates with your customers, where they drop off, and what compels them to convert.
With our expert analysis and ongoing support, you’ll see your website not just as a digital storefront, but as a powerful tool for achieving your business aspirations.
