Paid Media

Grow bigger, faster, smarter.

Paid Media services

Paid search

Grow revenues and profits by maximising the performance of search advertising, everywhere.

Paid social

Reach new audiences, build desire, and drive action across social platforms where your customers are active.

Programmatic

Programmatic advertising allows you to scale advertising using data in real time, allowing you to reach larger audiences faster than ever before.

Affiliate marketing

Increase online reach and revenue by taking one of the most profitable advertising routes there is.

We’re ready to help. Let’s get started.

We’re a premier paid media agency

We come highly recommended

Renowned as a premium service provider, our agency comes highly recommended by satisfied clients.

Our commitment to excellence, innovative strategies, and remarkable results have earned us a stellar reputation, making us a trusted partner for businesses seeking unparalleled expertise in the dynamic landscape of digital marketing and media services.

Art + Science = Revolution

In the realm of impactful advertising, precision targeting and persuasive creativity are essential, and our agency excels in both.

Fuelled by a synergy of data scientists and platform specialists collaborating closely with our creative team, we ensure that every campaign captivates the attention of your potential customers with unrivalled effectiveness.

We blend precision with persuasion

Neutrality over media

Prioritising effectiveness over efficiency

We’re more than PPC agency.

User experience

Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.

Brand strategy

Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.

SEO

We combine technical expertise, content and user experience to create and deliver SEO strategies that deliver results and grow profits.

Web design

We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.

Frequently asked questions

Paid media refers to any advertising you pay for to reach your target audience. This can include online ads (search, social, display), print ads, TV commercials, sponsored content, and more. It’s a powerful way to boost awareness, drive traffic, and generate leads for your business.

Paid media offers several advantages:

  • Reach a wider audience: Go beyond your organic reach and target specific demographics, interests, and online behavior.
  • Get targeted results: Choose advertising platforms and formats that best align with your target audience and marketing goals.
  • Boost brand awareness: Increase visibility and build brand recognition among potential customers.
  • Drive conversions: Use targeted campaigns to generate leads, sales, or app downloads.
  • Track and measure success: Analyze data to see what’s working and optimize your campaigns for better results.

There are many types of paid media, but some of the most common include:

  • Pay-per-click (PPC) advertising: You pay for each click on your ad. Examples include Google Ads and social media ads.
  • Display advertising: Visual ads displayed on websites or apps.
  • Native advertising: Ads that blend seamlessly with the surrounding content.
  • Social media advertising: Targeted ads shown on social media platforms like Facebook and Instagram.
  • Sponsored content: Paid articles or other content created by influencers or publishers.

We will advertise on any channel deemed relevant to your business strategy, often starting with the basics of Google Search, Display, Video, Shopping and Microsoft Advertising. We also offer Programmatic, Affiliate Marketing and Social Media advertising on both mainstream platforms like Facebook and LinkedIn, as well as more niche platforms like Pinterest and Reddit.

Tracking and analysing your campaign data is crucial for understanding what’s working and what’s not. Focus on key metrics like impressions, clicks, conversions, and cost per acquisition (CPA) to assess the effectiveness of your campaigns and make adjustments as needed.

Both PPC and SEO are powerful tools for driving traffic to your website, but they work in very different ways. Here’s a breakdown of the key differences:

1. Cost:

  • PPC: You pay for each click on your ad. Costs can vary depending on your industry, keywords, and competition.
  • SEO: Organic, meaning free! However, there are indirect costs like time, content creation, or agency fees, but no direct per-click cost.

 

2. Speed:

  • PPC: Can deliver results much faster, sometimes within hours or days. You can get your ads displayed at the top of search results immediately.
  • SEO: Takes longer to see results, typically months or even a year. Building organic rankings takes time and consistent effort.

 

3. Control and Targeting:

  • PPC: Offers precise control over who sees your ads. You can target based on demographics, interests, keywords, and more.
  • SEO: Less direct control, but you can influence who finds your site by optimising for relevant keywords and user intent.

 

4. Sustainability:

  • PPC: Once you stop paying, your ads disappear. The traffic is not “yours” and depends on your ongoing budget.
  • SEO: Organic traffic can be more sustainable in the long run. Once you rank well, the traffic tends to be more consistent, even if you pause your SEO efforts for a while.

 

5. Focus:

  • PPC: Ideal for promoting specific products, services, or campaigns with clear calls to action.
  • SEO: Great for building brand awareness, attracting qualified leads, and driving long-term website traffic.

 

Ultimately, the best approach often involves a combination of both PPC and SEO for a well-rounded online marketing strategy.