Analytics
Our objective is to monitor every online user interaction, enabling you to gain a comprehensive understanding of your website’s distinctive strengths and weaknesses.
We’re ready to help. Let’s get started.
We go beyond tracking mere website page views. Our advanced tracking service encompasses phone calls and direct conversations through live chat windows, ensuring a comprehensive approach to conversion methods.
For user interactions, we employ heatmaps and session recordings to conduct a thorough User Experience (UX) audit. To enhance a website's efficacy, we conduct A/B split tests on various elements, tracking the results to determine whether A outperforms B, or vice versa.
Identify where your prospective customers enter and exit your website. Determine which pages contribute to revenue and which ones deter users. Conducting a comprehensive audit of Google Analytics provides crucial insights into user interactions with your content.
These audits frequently uncover technical tracking issues, UX concerns related to website speed, and other unforeseen issues, offering a substantial return on investment.
Reporting achieves optimal effectiveness when results are visually presented. By breaking down your key metrics into segments, we can spotlight the data with clarity tailored to any level of your business. If necessary, dynamic reports can be established for a fully automated solution that remains applicable for years to come.
Stop operating in the dark and measure the true statistics behind your website’s performance. Track what matters, fix technical issues and plug the gaps.
Our audit kicks off with a thorough examination of your existing analytics setup. We dive deep into tracking codes, configurations, data sources, and integrations, leaving no stone unturned.
This comprehensive exploration uncovers potential discrepancies, missing data points, or inefficient configurations that might be hindering your analysis.
We believe transparency is key, so we’ll keep you informed every step of the way, sharing our findings and explaining their implications for your data collection and insights.
Data is only as valuable as its accuracy and completeness. That’s why we meticulously assess your data quality, identifying any anomalies, inconsistencies, or missing information.
We analyse user behaviour patterns, traffic sources, and conversion funnels, pinpointing areas where data might be skewed or incomplete.
By addressing these data quality issues, we ensure your insights are built on a solid foundation of reliable information, leading to more informed decision-making.
With a clear understanding of your current setup and data quality, we craft a personalised optimisation roadmap.
We recommend actionable steps to address any technical issues, refine tracking configurations, and implement best practices for data collection and analysis.
This roadmap becomes your blueprint for improving data accuracy, streamlining reporting, and ultimately unlocking the full potential of your analytics engine.
We take a comprehensive approach, assessing your current setup, tracking implementation, data quality, reporting practices, and alignment with your business goals. We’ll analyse your GA4 and Universal Analytics configurations, identify inconsistencies, gaps, and opportunities for improvement. We’ll also provide actionable recommendations to optimize your data collection, reporting, and insights generation.
A thorough audit ensures you’re gathering reliable data, extracting valuable insights, and using them to inform effective marketing decisions. With GA4 now gaining prominence, we can help ensure your setup is future-proofed and ready to leverage its advanced features. Unreliable data can lead to misinformed decisions, wasted resources, and missed opportunities. Our audit prevents that and empowers you to unlock the full potential of your analytics.
The timeframe depends on the complexity of your website and existing analytics setup. Typically, it takes 2-4 weeks to complete a comprehensive audit, including analysis, report generation, and recommendations. We’ll keep you informed throughout the process and make sure you understand the findings and proposed solutions.
To expedite the process and provide the most valuable insights, gather any relevant documentation like your website traffic reports, marketing goals, and existing Google Analytics configurations (including GA4) if available. Prepare a list of any specific concerns or questions you have about your analytics performance. Having this information readily available will ensure a smooth and efficient audit experience.
