Strategy
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In a dynamic and rapidly evolving landscape, organizations require practical insights for informed decision-making. Our market research provides solutions to crucial strategic queries, employing a blend of qualitative and quantitative research methods to enhance our comprehension of customers, employees, and the broader marketplace.
Qualitative research gives us the opportunity to hear directly from customers, employees or industry experts. It’s good for uncovering feelings and attitudes about a brand, product or cultural touchpoint. Qualitative deepens our sense of empathy for the people our activity will impact. While there are a lot of benefits to qual methodologies, it does mean smaller sample sizes and no hard numbers you may need to make decisions.
We hold subscriptions to numerous prominent market research platforms, enabling us to leverage existing secondary research or collaborate with them for tailored research on behalf of our clients.
Platforms such as Google’s Market Explorer, Statista, SimilarWeb, SEMrush, Sistrix, and others cover diverse subjects and sectors, providing data for both B2B and B2C research and facilitating competitive analysis.
Additionally, these platforms offer an international perspective, allowing us to assist in market research for opportunities related to expanding into new markets.
Apart from our team of strategists and channel experts adept at managing most research requests, we also collaborate with a carefully chosen group of market research partners for more extensive and intricate projects.
Whether you aim to connect with a niche audience or undertake a large-scale, multinational research project, our skilled partners are available to provide support under our strategic guidance.
Hastening into action without sufficient information can result in misguided efforts, squandered budgets, operational inefficiencies, and suboptimal business outcomes. Investing time in market research ensures a clear and informed perspective on your current position, desired destination, and the most effective path forward.
Whether your aim is to boost leads and sales among customers or enhance your status as an employer brand, we can assist you in comprehending the attitudes, behaviours, values, perceptions, and satisfaction levels of both your existing customers and employees.
If your goal is to grow your business by further penetrating an existing market or entering new markets, we can help identify the most substantial opportunities. Moreover, we can offer guidance on transcreation activities to ensure your brand effectively resonates on an international scale.
How familiar is your brand, and what perceptions do people hold about it? Our market research focused on your brand and marketing endeavors can reveal public awareness and associations with your products. This can be complemented with competitive benchmarking to gauge your standing compared to other brands in the market.
Studies indicate that the majority of new product launches fall short. The primary cause is often the lack of grounding in market research during the new product development phase.
We’ll assist in establishing foundational research to ensure the success of your product launch – gaining insights into the product, price, and distribution channels, and discovering the optimal creative concept for the launch campaign.
Our support extends to identifying the appropriate target customers, refining messaging and positioning for the launch, and defining objectives to measure success.
Working with Nineteen 77 Media means exposure to all areas of digital, whether that’s advertising, brand or website design.
Create genuinely intuitive experiences for your customers and drive conversions at scale through effective UX design.
Your brand demands to be heard. From strategy to design, we’ll help you win hearts and minds when you’re not in the room.
Unleash the potential of cutting-edge digital advertising with a premier European Paid Media agency. Expand global reach, exceed targets, and set industry standards.
We combine deep expertise in SEO, Strategy and UX to build high-speed, accessible sites that create a lasting impression and get results.
